Janice Chung
Content and Product Strategist
Profile
Global Strategist & Leader in creative operations. Skilled in content management, data analysis, and product marketing.
7 years of experience in tech, 2 years in brands/agencies to create world-class integrated brand and growth campaigns.
Experience
Naver Z (ZEPETO)
US Content Programming Lead
2021 - Present
• Drive the roadmap, production, and operation of virtual avatar content for 400M+ global users
• Directed US Content team to launch 3D fashion items, animations, and worlds growing 38%+ DAU
• Drove new user retention via key initiatives such as Black Music takeovers, Live virtual festivals, and Creator trailblazers
TikTok
User Communications Strategy, Product Operations
2018 - 2020
• Ideated and launched the first creator and business account verification pipeline for scale to A+ markets
• Built & managed US/CA/AU Social Listening team, communications strategy, macros, and operations
• Drove daily user engagement via owned channels (email, push, social, in-app)
• Led relaunch initiative for TikTok's Help Center 2.0 with Product, Eng, UX, Content & Legal
• Owned cross-functional partner education on video performance, algorithm, and partner solutions
TEN Advertising
Social and Digital Media Specialist
2017 - 2018
• Managed the 12-month digital marketing, social, and media planning strategy for KA clients
• Directed the social media strategy for integrated marketing events, product launches, and activations
• Planned and localized advertising for mobile, display, rich media, and paid social (desktop and mobile)
• Produced analytics of social and digital ad campaigns, measuring KPIs for ROI/growth
Polaris Entertainment
Talent Acquisition and Development, Marketing
2017 - 2017
• Translated and subtitled creative assets for Social/PR; Coordinated fan engagement events for label artists
• Strategized and subtitled an international on-demand, short form Show Series for online platforms (e.g. Facebook, YouTube, V Live stream app)
• Planned and executed holistic artist campaigns including brand partnerships, global strategy, traditional, and video reaching 1.5M+ audiences
Education
University of Southern California
M.S. Integrated Design, Business and Technology — Jimmy Iovine and Andre Young Academy
2024 - Present
Pepperdine University
B.A. Integrated Marketing Communication — Emphasis: Advertising
2013 - 2017
Skills
Design/Technical
Project Management
Data Analytics
Janice Chung — janicecmusic@gmail.com —LinkedIn